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Guide

Campaign naming conventions that survive a year

Sample resource — placeholder content

A naming pattern for ad campaigns that still reads clearly a year later: six fields in a fixed order, the codes for each, and the formulas that split a name back into columns in Sheets, Excel and Looker Studio.

What is inside
  • The six-field pattern, with the six rules that keep it consistent.
  • Code tables for market, platform, type, audience, period and variant.
  • Good and bad examples, with what is wrong in each.
  • Formulas that split a name in Sheets, Excel and Looker Studio, plus a pre-launch check.
FormatPDF, 2 pages
PriceFree
UpdatedSeptember 2026