Resources

Templates and guides.

Checklists, reporting templates, and short guides taken from client work, cleaned up so they are usable on their own.

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Checklist · Free
The afternoon GA4 funnel audit

The four-step check I run before trusting any drop-off report. One page, printable, with the exact events to verify.

PDF · 1 pageOpen →
Coming soon
Template
Weekly performance report, Looker Studio

In progress.

Coming soon
Guide
Campaign naming conventions that survive a year

In progress.

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