Resources
Templates and guides.
Checklists, reporting templates, and short guides taken from client work, cleaned up so they are usable on their own.
Cover
Checklist · Free
The afternoon GA4 funnel audit
The four-step check I run before trusting any drop-off report. One page, printable, with the exact events to verify.
PDF · 1 pageOpen →
Coming soon
Template
Weekly performance report, Looker Studio
In progress.
Coming soon
Guide
Campaign naming conventions that survive a year
In progress.
Need something specific?
Say what would help most and I will prioritise it.